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VO receives RMB tens of million in its Pre-A round of financing from Meridian Capital

2017-4-20 14:33:12

Recently, VO Nuoyi Education Technology Beijing Co., Ltd. (VO) received RMB tens of million in its Pre-A round of financing from Meridian Capital. Established in 2011, VO was originally engaged in clothing design. In 2015, the company owned the VO Art Union covering all majors. Over 6 years of development, VO has trained thousands of art students with an annual turnover of up to RMB 10 million. VO's founder Zhao Xin said, "VO possesses the core competitiveness of "studying abroad in art design" and the resource advantage of "users are producers", which can effectively enhance user loyalty and increase the flow as well as form the company's unique barriers. After this round of financing, VO will establish a presence in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu partly because the people in those cities have higher recognition and demand for art design education. Meanwhile, those cities have a higher consumption capacity.

Vice President of Meridian Capital Zhang Yuwen said, "We've seen more than one hundred consumption projects and we can dig out many investment opportunities from them. In the consumption upgrading field, the efficiency, flow and conversion ratio of enterprises are more important under the currency-commodity-currency structure. This investment in VO reflects not only Meridian Capital's advantages and synergistic value in media, enterprise services and industry resources, but our strategic, systematic investment in the consumption upgrade field."