Recently, the designer sportswear brand MAIA ACTIVE announced the completion of its A round financing, which amounts to RMB 40 million. The leading investors are Sequoia Capital and China Media Capital (CMC), with Meridian Capital and Volcanics Venture as co-investors. Established in mid-2016, MAIA ACTIVE is a designer sportswear brand that is “exclusively developed for women in Asia” featuring distinct design concepts. More than feminine and fashionable, the brand has also incorporated many vogue elements such as: ballet cross strap, falling flower and marble texture, etc., coupled with comfortable fabrics. The three-dimensional cut is adopted to enhance shaping effects, offering perfect body modification for the female wearers in Asia. In 2017, only one year after its inception, MAIA ACTIVE delivered a 10-time YoY increase in sales, and completed the Pre-A round financing of nearly 10 million in June 2017. Ji Wei, founding managing partner of Meridian Capital, said: “As the sports consumption market in China is growing well, in which the growth of traditional sports brands is faltering, and the opportunities for consumption upgrading are prominent. In the field of women’s sportswear, some overseas brands may encounter obstacles in the Chinese market because they are not adapted to the physiques and preferences of Asians. MAIA ACTIVE not only fits the needs of women in design and fabrics, but also conveys the lifestyle recognized by new generations of women through unique fashion elements as brand IP, thus having won a number of loyal consumers. ”
