News Focus

Today, Meridian Capital’s beneficiary www.shengri.cn and www.xydd.co announced merger, adopting the name “Xinsheng Jiazu” (Group), the new company is dedicated to creating a top-ranking scenario-based emotional gift platform, and occupying leader position in consumption upgrading field. Xinsheng Jiazu (Group) announced to open Series B financing at the activity site, identified leading investors, and invited fellow investors on the spot. www.shengri.cn received Series A investment from Meridian Capital in September 2015.

5 years ago, Shen Yuewen founded www.shengri.cn, a birthday management and reminding software. www.shengri.cn adopts mobile Internet scenario approach to precisely carve the market of “Birthday gift consumption”, over the past 5 years, it recorded about 300 million birthdays for 35 million users. In 2014, its business expanded toward e-commerce (gift purchase), and introduced cake order, flower e-commerce model, covering 340 prefecture-level cities across the nation, with over 200 partner brands, including direct cooperation with 10000 offline stores, capable of 3 hour delivery after the user places order.

In the aspect of birthday scenario consumption, www.shengri.cn basically monopolizes this market. Wherein, cake and flower are typical birthday consumption items. www.shengri.cn cooperates with frontline brand suppliers in the industry, offering users all-coverage, and all time slot fast premium birthday gift delivery service. Meanwhile, it gives consumers more added value in the aspect of gift uniqueness, customization, and high quality secondary packaging. www.xydd.co is dedicated to emotional needs in the birthday gift market. Merger between the two enterprises becomes the biggest grand event of the year in the consumption upgrading field. Gift consumption is a scenario-based and emotionalized consumption model. www.shengri.cn provides all-inclusive services under emotional scenario. Emotional scenario includes birthday, holiday, commemoration day, and classmate gathering etc, these scenarios all create demand for consumption. As an emotionalized gift consumption platform, www.xydd.co offers high quality physical and virtual merchandises catering to tastes of the new middle class. The merger of two perfectly combines scenario with consumption.

Speaking of the vast prospects of Xinsheng Jiazu (Group), President Su Ying said, “Xinsheng Group’s integrated operation is the result of strong-strong union of different commercial genes from both teams”. On the one hand, Xinsheng Jiazu Group’s platform will focus on developing more emotional scenarios, strengthening content emotionalized marketing, through the power of word-of-mouth communication, it aims to maximize the chance to spread outstanding gifts and exquisite contents. On the other hand, it will vigorously tap 500 million user big data, the essence of gift consumption is ’emotional tie’, with strong attribute of social networking relationship, regardless of family affection or friendship. ‘we are building social networking relation chain model for 500 million users, the future Xinsheng Jiazu should be a platform of “social network + emotional consumption”. In essence, sending gifts is not merely purchase of gifts, instead it’s delivery of kindly feelings.’ Tao Chuang summarized.

After merger, as China’s foremost platform for Internet gift consumption , “Xinsheng Jiazu” has received on-the-spot support from 100 brands including www.lkkdesign.com, www.thebeastshop.com, www.lecake.com, cn.emie.com, Ma Liangxin, XD Design, www.wochu.cn, www.daoxila.com, and took the initiative to found 100 Brand Alliance, targeting at scenario-based emotional gift consumption, based on its own powerful user big data model, it will blaze a brand-new trail of emotional consumption to bring gift consumption to ultimate success.