News Focus

After receiving angel round investment from Meridian Capital as the leading investor in May, recently www.dixinyinli.cn once again received Pre-A round investment.

Founded in March 2016, www.dixinyinli.cn is positioned at developing new media ability and talent solutions, dedicated to becoming China’s best new media education platform. Currently, its businesses cover new media talent cultivation and output, new media individualized course development and internal training for enterprises, new media weekend class course training for enterprise etc. Meanwhile, two cross-platform new media projects which are derived from its Visualized Teaching Research Office, namely KIM KILLS and Tianshi Qianye (Molishe) dedicated to short video and web drama, also received seed capital from two angel organizations. www.dixinyinli.cn boasts the most powerful teaching, research and market teams in China today, “Our aim is to create domestically leading new media education training school, enforce the standard of new media training industry, build self-owned copyright publishing model, create education brand engaged in extensive and in-depth cooperation with Chinese enterprises, and enhance enterprise New Media Power”. Founder Zhan Zhengkai said.

In the age of consumption upgrading, enterprises urgently need “New Media Power”

Accurately use new media, grasp new media dividend, look for new marketing cash conversion channels and brand communication routes, fulfill reform of overall commercial model, become the dream of all enterprises. “it can be argued that, in the next round of enterprise service competition on the mobile Internet, its core is competition of enterprise New Media Power.” Zhan Zhengkai said. www.dixinyinli.cn once surveyed over 100 enterprises, and obtained two obvious conclusions: Firstly, most enterprises feel at a loss on how to use new media, the value of new media platforms of enterprises and organization public accounts have not been effectively exploited. Up till now there are a total of 23 million WeChat public accounts, including service account and subscription account; and 20 million WeChat enterprise accounts, but there are only 1 million real enterprises, which implies that many enterprises have not used WeChat public account. Among 23 million public accounts, only 168,000 have over 10000 fans, which indicates many public accounts have very sound foundation. Secondly, each step in the production and feedback procedure of new media contents tend to become specialized and precise, its requirement for new media employees has also been raised to professional level.

Case teaching + Regular development + Guru Team

“Case teaching should be a universally benefiting learning tool for all trainees, especially new media, a field highly emphasizing real practice.” Li Yang, Dean of www.dixinyinli.cn, cherished optimism toward the application prospects of case teaching. www.dixinyinli.cn consistently insists on the approach of real practice education to bring power to enterprise new media. It adopts globalized workshop model of “30% theory, 70% practice”, and puts through “theory + practice” at the foundation level. In the aspect of team, www.dixinyinli.cn boasts gurus combining teaching management, new media real practice and communication media sectors, intending to create a powerful new media education “Regular army” proficient at education R&D, delivery and even marketing.

www.dixinyinli.cn will continually bring power to enterprise new media

Over the past half year since its inception, www.dixinyinli.cn has served 200 enterprises, headquartered in Hangzhou, and radiating to the Yangtze River Delta, its influence at enterprise end is steadily making penetration, it is expected that by the end of the year, it will serve 600 enterprise new media, and comprehensively enhance enterprise “New Media Power”. By the end of 2017, www.dixinyinli.cn aims to serve 3000 enterprise new media, provide 20 cities with high quality new media education service, and create benchmark of new media education training in the national context, so as to continually bring power to enterprise new media.