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Yoga brand Wake, a beneficiary of Meridian Capital, formally announced to have completed Series A financing valued at 20 million yuan, this time’s financing was led by the Oriental Fortune Capital Fuhai Shenwan Fund, and co-invested by old shareholder Meridian Capital. According to Winnie Xiong, founder of Wake, after the financing was completed, it will start large-scale deployment of offline Wake high-end yoga centers since next year, putting through online and offline closed loop featuring high quality service + teaching experience.

Meridian Capital is the previous investor and co-investor of the financing this time. Alex Wang, partner of Meridian Capital, said, “We are optimistic about consumption upgrading and healthy life sectors to which Wake belongs; I particularly like Wake products, the team’s obsession with product details strikes a chord in my heart, it is believed the subsequent product upgrading will bring pleasant surprises to users. Furthermore, founder Winnie was previously an athlete, later she worked in operation field, followed by market related posts, she demonstrates excellent will power and sense of discipline, we are also very satisfied with everything at the team level.”

According to Winnie Xiong, founder of Wake, after the Series A financing was completed, Wake will focus on building offline experience stores, so as to link up online courses and offline activities, it plans to set up 10 directly owned stores next year to cover several major cities like Beijing, Shanghai, Guangzhou and Shenzhen. Once the model is successful, it will output standardized courses, teaching system, VI recognition system and back-end SaaS system to licensed stores.