Source: news.pedaily.cn/newseed & www.pelink.com
news.pedaily.cn/newseed & www.pelink.com Reported on September 10, “iChuanYi”, a leading mobile fashion We Media community platform in China, announced it had completed A Round financing invested by Meridian Capital China, whose amount topped 10 million yuan.
iChuanYi is a mobile APP dedicated to “Female dressing matchup fashion community”, by showing matchup, viewing matchup, and searching matchup to link up users with fashion gurus, aiming to build the biggest fashion We Media platform at the mobile end, shatter the closed fashion circle, give every fashionable girl the opportunity to become influential fashion We Media. Meanwhile, it creates individualistic matchup browsing traffic and platform for users through user attention. Since going online in November 2012, its user number has approached 5 million. At present the products mainly support iOS and Android platforms. Today, iChuanYi 4.0 version has formally gone online, more and more fashion gurus have settled down in iChuanYi to share matchup tips, and discuss shopping experience. iChuanYi is expected to become the most professional matchup sharing platform at the mobile end.
Gu Yingying, founder of iChuanYi, indicated that this time’s financing will be mainly used to explore new business modes, promote mobile shopping through to C shopping closed circle, enable gurus to quickly dock shops and brands through building to B guru closed circle, so as to transform influence into economic benefits, and shatter the closed circle of traditional brand agency through building to B brand closed circle, in order to provide resource docking for more brands to land in the Chinese market, whereas iChuanYi can also bring about leap forward development in the manner of “from praise to profit” thanks to those services.
“iChuanYi hopes to become the biggest mobile fashion We Media community platform in China, aiming to build the biggest matchup shopping platform, guru economy platform and brand docking platform.” said Gu Yingying, founder of iChuanYi.
Meridian Capital indicated that it was optimistic about the performance of “iChuanYi” in the mobile shopping field, furthermore, its future concepts of guru economy and brand landing are also very imaginative.
