Source: 360caifu
Since Premier Li Keqiang of the State Council put forward the formulation of “Internet+” action plan in the government work report, the spring breeze of “Internet +” also blew into the finance industry. Against the macro background of “Internet+” in the current age, “Shanghai Beidou Investment Management Co., Ltd”, the company entity of 360caifu, a leading brand of “Internet+ Wealth Management”, received 10 million yuan of pre-A round financing from Meridian Capital China, planning to build new strategic pattern, and together forge new development.
Founded in 2011, Shanghai Beidou Investment Management Co., Ltd put forward three wealth management ways of safe wealth management, happy wealth management and smart wealth management. At the end of 2012, its sub-brand “360caifu” was founded, as a leading brand of “Internet + wealth management”, 360caifu mainly operates premium private banking wealth management products including trust, asset management, sunshine private fund, overseas insurance, family trust, PE, New Third Board Fund, movie&TV fund, and M&A fund. By the end of 2014, the number of high net value customers reached over 20000, total asset management size topped 10 billion yuan. On June 25, 2014, the company was formally listed at Shanghai Equity Exchange for trading (enterprise code: 200971). In recent years, by relying on premium services such as 360° all-round risk control system, 360° professional private banking services, and 360° all asset allocation solutions, “360caifu” has become the most representative brand of Shanghai Beidou Investment Co., Ltd, its asset management size and annual performance ranked securely among top three in the wealth management industry in East China.
Relying on brand advantage, business model, outstanding performance and highly professional team of the “360caifu”, Shanghai Beidou Investment Co., Ltd received high level of acknowledgement from Meridian Capital (China).
As a leading private equity investment fund in the new media field in China, Meridian Capital has long been dedicated to TMT industry (new media, information technology and cultural consumption fields), with asset size approaching 3 billion, it has set up branches in Singapore, Los Angeles, Hong Kong, Shanghai, Beijing, Suzhou, Wuxi, and Changshu. In the recent 20 years, core members of Meridian Capital have invested and managed nearly 100 enterprises, many of them are benchmark enterprises in their respective industries such as Ctrip, Home Inns, allyes.com, Focus Media, netsdragon.com, eachnet.ccom, eastmoney.com, 500wan.com, 25PP.com, 51credit.com, ichuanyi.com, weimob.com, wemedia.cn, miniu98.com. It has developed reputable investment brand and diversified investment portfolios in the industry. Meridian Capital once joined hands with cornerstone investor “Shanghai United Media Group” and “Oriza Holdings”, the biggest PE fund of fund under Suzhou State Asset Supervision and Administration Commission, and formally released a 1.2 billion yuan 825 New Media Fund, which is mainly dedicated to investment in Internet new media industry.
Ms Tracy Ji, Managing Partner of Meridian Capital China, and Mr. Cheng Huan, CEO of Shanghai Beidou Investment Management Co., Ltd, reached unanimous agreement on strategic planning in the talk.
According to Mr. Cheng Huan, the company has two main Internet finance platforms: “360caifu” is an Internet + wealth management platform in B2C model; “Free financial advisor” (formerly 360 Cloud Wealth) is a cloud platform for providing one-stop wealth management services to financial advisor in B2B2C model.
It has been learned that the company will focus on three strategies after receiving the financing:
1. Universal benefit trend in private banking wealth management. The company’s products at the present stage are all targeted at high net value customers, the lowest investment threshold is 1 million yuan, project cycles are mostly over 1 year. Mr. Cheng Huan said it hoped to let a broader group of white-collar customers enjoy the company’s 360° all-round professional private banking wealth management services. The company will apply Internet finance technologies to split products and terms for financial wealth management, with minimum investment threshold set at 100 yuan, offering wealth management products with terms ranging from 7 days, 30 days, 60 days, to 90 days, so that white-collar customers can all become their own financial advisors, while keeping and increasing the value of their own wealth with the peace of mind, truly accomplish universal benefit trend of premium private banking wealth management products;
2. Setup of cloud end product library, cloud end customer management CRM system and training learning cloud platform for financial advisors. This makes it more convenient and efficient for financial advisors in operation steps of viewing, screening, and recommending wealth management products, meanwhile it helps financial advisors maintain and expand their customers, and help financial advisors in training and learning to improve professional skills;
3. Provide more diversified value-added services to financial advisors, the company pioneered FFA “Free Financial Advisor” concept, and introduced namesake Internet financial advisor service platform and mobile end APP, meanwhile it initiated and established FFAA “Free Financial Advisor Alliance”, in order to truly help financial advisors fulfill their dream of freedom and independence.
Mr. Cheng Huan said, since the inception of the company, its annual proceeds maintained steady high-level growth. Company performance grew from 1.6 billion in early days of company setup to 3.85 billion, followed by 10 billion, each year the figure doubled. In the process of full-speed growth, its business development will spread from East China to nationwide; in the next 3 years its dream of reaching 100 billion asset management size is definitely within reach.
