News Focus

In this year’s Dongsha Lake “Venture Capital” ranking, Meridian Capital was awarded two prizes, the Most Active Investment Institution of the Year and the Best Fund-raising Institution of the Year. Meanwhile, www.showboom and Zhejiang Skio Matrix Co., Ltd, two enterprises invested by Meridian Capital, were awarded Highest Growth Potential Enterprise prize.

▲Most Active Investment Institution of the Year

▲Best Fund-raising Institution of the Year

The mobile Internet seminar, hosted by Oriza Holdings and co-organized by Meridian Capital and Shunfeng Express, invited representatives of Meridian’s invested enterprises including www.kidstone.cn, www.juooo.com, Houghton Street Media, Bai Si Bu De Jie, and China Top Music, unfolded discussion centering on “Internet + Culture” topic, the text below lists some opinions of the guests, ranging from content and channel relation, to upgrading and overturning of traditional operation model by Internet, to how to shatter the confinement of old concepts and firmly stick to innovation, a number of enterprise representatives shared real life experience and refreshing views.

Houghton Street Media (TV program content production company)

Zeng Rong:

We always talk about the relation between content and channel. In my view, regardless of contents on the Internet, or contents presented on TV, the ultimate core issue must be good content, in other words whether or not it reflects certain values and strikes a cord in one’s heart, if we look at several major video websites, firstly since last year, the video contents with highest click rate changed to long videos, rather than short videos, secondly, contents with the highest click rate are still TV station broadcasting, and the contents with the highest audience rate, the reason is very simple, as far as TV station is concerned, now it is still a most valuable platform, many advertisers are willing to put advertising fee on the TV platform, for the quality of TV station broadcasting is quite high. Regardless of things broadcast by which platform, the most important thing is that it must have very solid and attractive contents, in fact platform is not very important.

Bai Si Bu De Jie (the biggest mobile Internet community for sharing funny photos, jokes, audios and short videos in China)

Ji Bin:

In the early days of Internet, there was a lack of contents, back then channels did the job of collecting contents, and ordinary channels found it easy to take up dominant position, however, as users become more educated, users’ requirements for content quality rose steadily, the demand multiplied, at this moment contents tended to become APP and professionalized, and the content value is higher, for the job of collecting things alone, say some cinema advertising, has no high value. Today, content is more valuable than it was in the past.

www.juooo.com (Whole industrial chain performance company and O2O e-commerce company mainly focusing on performance brokerage, plus ticket sales, performance production, and theater operation)

Jiang Dakuan:

The impact of Internet on performance industry is reflected on project development, communication and marketing plus on-the-spot experience etc.

In fact, web consumption and consumption on TV are purchased by those at the bottom of the pyramid, they are ordinary users, but those who show up at the site to buy tickets are people with consumption ability, how to find people with consumption ability by using communication way of Internet, convey the performance info to them, and make them confirm this performance via very convenient ticket purchase method, and make the payment, this is the job of Internet communication. In each performance in the performance industry, marketing fee will account for 10% above, in some cases even 20%, but it can be basically kept at 5% when we use Internet communication method, this is the marketing level; at the performance site, we are also trying Internet means, for instance bullet screen, discussion of performance contents, and prize draw at the recital site, accompanied screens for mobilizing the audience, we add Internet technologies into field experience; Internet thinking approach has become dominant in project development, the generation born after the 1970’s are actually not golden buyers in the performance industry, the generation born after the 1980’s has begun to miss the past, the most golden customers are those born after the 1985’s and the 1990’s, their thoughts, their bright spots and things they are interested in are all on the web, therefore the development projects must be found on the Internet, and communicated on the Internet.

China Top Music (Album production, artist brokerage, all performances and digital music platform)

Hu Xiaojian:

About he impact of Internet on the music industry, I feel the most obvious impact is that, we no longer can create an artist, or cannot create an icon. As far as the album company is concerned, the age today is an age of Internet, an age of multiple screens, an age of particularly developed information, therefore there is no way to create a similar Four Heavenly Kings like in the early 1990’s, because at that time information was not easily accessible for the public, development of Internet has changed our industry, when we develop artists, the more important thing is focus on segmentation, attribute and individuality of of artists.

The second impact is impact on song attribute, In my view, with the development of mobile connectivity, the time that we listen to songs is fragment time, we listen when we are driving, taking the metro trips, before sleep or when taking a shower, or brushing the teeth, since we listen to music in fragment time, no one buys albums, for we no longer have the patience to listen to what an album intends to convey, we only listen to the hit song, and switch to another if the first one fails to attract our attention, this is the challenge faced by the music industry.

Kidstone.com (Leading online offline animation & pan entertainment content supplier and operator in China)

Wang Jun:

Previously we were engaged in offline animation publication, three years ago we started transition, and entered mobile Internet. Our idea is very simple, firstly, keep our business ability of developing contents, and reinforce this part. This is because in mobile Internet and Internet, the most professional content-developing teams come from traditional industry, our biggest advantage is the solid foundation that we have accumulated in the past. Back then at the time of transition, basically no one in our industry focused on mobile end, the biggest competitors we faced were Tencent animation and www.u17.com, but back then both had no deployment at the mobile end, therefore it can be argued that we are firmly committed to transition, and have truly discarded the previous business model.