Recent news related to Meridian Capital China
(Reprinted from “Venture Capital Works”)
Tracy Ji is called an investor with high face value, what’s more, even her team is considered investors of high face value in China, she organized Meridian Capital’s investment business in China, and developed it into one of the most well-known cultural industry investment funds in China.
She began to develop interest in the cultural industry since 2009, and took frequent actions to make deployments in this big industry. Five years on, enterprises invested by her have successfully shouldered the banner of their respective industry, and became the main force of all vertical fields in the industries.
“We invest in industries.” Such is the definition given by Tracy Ji about her investment, in the previous several years, they had deployed over 100 Internet and mobile Internet companies, and centered their investments on the cultural industry. In her view, investment must focus on industry, there cannot be too big deviations.
“Since we have deployed so many companies, we closely monitor this industry. Meanwhile, in the future we will also extend the investment chain.” Tracy Ji explained, by saying extending the chain, she means that future investment will no longer be restricted to angel series, or series A, instead it will extend toward follow-up investment directions, for some star projects, Tracy Ji plans to help them with follow-up development.
“We will help them to have some M&A, so that they will develop more combat effectiveness, nowadays the age of fighting single-handedly is over, people more often are engaged in gang fighting.”
Early investments by Meridian Capital have made adequate preparations for such age, the 100 plus enterprises invested by Tracy Ji all belong to the same eco circle, “In the past we always worked by combining resources, regardless of cross-sector or cross-system, in the future I believe I will see more combinations.”
Unlike single investment, the benefits of industrial investment are obvious, through this investment, it is easier to grasp development directions of the entire industry.
“So long as we find the correct direction, and develop toward that direction, the whole industry always has explosion points, then it depends on the precision of your judgment.” Tracy Ji considers investors must have such judgment, correct investment in industry does not necessarily mean success of investment, only investments combining industry and development node are successful investments.
“For instance, from last year to this year, there were some explosion points in the cultural industry, some IP began to earn money, and this model was successfully duplicated and proved to be sustainable, then this is a successful case, by following such case, you can guess future explosion points. But if no such case is available for reference, then you may really need to rely on your imagination.”
Tracy Ji said most investors judge the accuracy of investments through such existing model, for instance many Chinese investors can treat current investment projects by making reference to existing company models in the United States, some people even will copy the logic of American investors to cases in China, nevertheless, Meridian Capital wants to do something different.
Now Meridian Capital is trying to build an “environment platform”, this means they not only invest in one certain company, investment is only their first strategy, by revolving around this strategy they can make more strategic investments, deep-rooted industrial background makes it possible for Meridian Capital to make strategic deployment.
