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Singing the Ode To Joy to Heroes, the Meridian Capital Investor Conference 2016 held a Portfolio special Forum on June 4. Throughout the one-day agenda, heads of Meridian Capital’s beneficiary enterprises showed up one after another and shared experience in their respective vertical sectors.

Opportunity For Breaking Deadlock Is Ahead: Waiting For The Wind To Come

David Shong, Founding Managing Partner of Meridian Capital, said: “Currently the entire market environment is teeming with a variety of opportunities for culture or emerging enterprises, of course challenges abound, it is hoped such gathering can enable both old and new friends to have more communication, and find cooperation opportunities.”

Tracy Ji, Founding Managing Partner of Meridian Capital China, introduced Meridian Capital’s investment territory since 2015, from 2015 till today, Meridian Capital invested a total of 51 companies, which are concentrated in consumption upgrading, Pan-entertianment and culture, enterprise 2B category and Internet banking category, “Focused field of investment brings higher concentration of resources”. In the past one year, Meridian Capital and its beneficiary enterprises “bucked the trend in the winter of capital” to record light-speed development, nearly 20 companies are making preparations to seek listing on the New Third Board.

Tracy Ji shared three points of thinking on recent investment trends:

Firstly, despite the downturn in the capital market last year, “The time of unfavorable situation is also a good chance for survival and development”.

Secondly, this year brings draught for culture, “A good company bides its time, if the turn for your draught has not come, please be patient, no one can predict the arrival of draught, but if the enterprise is set up on solid foundation, the time for its takeoff will eventually come.”

Thirdly, Meridian Capital hopes to develop closer cooperation with beneficiary enterprises than the past, it hopes to output Meridian Capital’s overall advantages to each Meridian Capital’s individual unit.

Meridian Capital Team Put In An Appearance: Dazzling Upward Momentum

At the Meridian Capital Conference, all members of the Meridian Capital Team put in an appearance. Ethan Qian, Director of Meridian Capital, said: “My biggest impression during the past year and now is like what I say in my WeChat signature, i.e. greatness comes from patience. In either 2015 or 2016, we have moments of success, and also moments of difficulty, but when facing difficulties and setbacks, I believe so long as we stick to our original intention, we will surely overcome difficulties, and score success.”

Meridian Capital New Bud Group: Growing Up Together In The Big Family

In the Meridian Capital big family, there is a name for newly joined companies: New Bud. In 2015 Meridian Capital’s “New Bud Group” grew up sturdily, they are concentrated in digital marketing, culture, consumption upgrading, Internet banking, and medical fields. Founder of www.bosszhipin.com Zhao Peng said: “At the end of last year we are lucky to become one of he beneficiary enterprises of Meridian Capital. In this process, Meridian Capital gave us lots of advices and concern, we are very willing to grow up with others.”

Content Start-up Is Center of the Draught: Where Is The Outbreak Point For The Unicorn

During the one-day agenda, all beneficiary enterprises came forward and shared experience. in the past one year Meridian Capital made deployment in the content startup field, relevant enterprises also shared their understanding of the content industry. He Li, co-founder of www.jiemian.com, expressed his forecast on the trend of today’s content startup in his sharing: “The stratification of Internet users has become increasingly clear, the middle class is willing to pay the bill for services that can improve life quality, therefore content products need to create interaction with users in both emotion and values”.

According to Xu Jianjun, founder of www.kaistart.com, at present there is still no unicorn grade player in content related projects, at least judging from the present situation the industry has tremendous ceiling, this is because the entire industrial chain has not established access. In the eyes of Xu Jianjun, content conversion to cash includes three levels, which are respectively content arrival, user operation, and developing users from multiple-purchase users into depth-purchasing users, banking will become the biggest lever in the content industry.

“Confrontation Between Masters”: How Startup Companies Can Correctly Avoid Pitfalls

In enterprise operation, investors in the Meridian Capital big family also shared how to enable healthy development for enterprises. For instance, Ma Hui of SKIO, Zhao Peng of www.Bosszhipin.com, and Sun Taoyong of www.weimob.com communicated on “how to bring along the team on the fast lane”. According to Zhao Peng, for fast-growing startup enterprises, the organization should be as flat as possible, so as to avoid information clogging; within the three years since the setup of www.weimob.com, it experienced three stages of Enterprise Startup – Development – Growth, Sun Taoyong pointed out that, when enterprises enter B Round financing, they must attach importance to HR and PR, by the time of C Round financing they must pay attention to establishment of culture and outlook on value.

Cai Dongliang of www.qianka.com, Li Weijie of www.coolchuan.com, and Sun Xun of www.budejie.com exchanged views on new approaches of traffic economy in the age of mobile Internet. In the face of escalating traffic cost, how should startup enterprises obtain users? In the eyes of Cai Dongliang, facing the new environment, under no circumstances should startup enterprises buy traffic blindly, the meaning of buying traffic lies in verifying products, and retaining users, meanwhile they must learn to embed sharing and invitation mechanism in their own products, and inspire users’ spontaneous sharing.

At the sub-forum “How to Create Explosive Content” hosted by Ethan Qian, founders from “Yi Zhong Sheng Huo”, Houghton Media, Gravity New Media Workshop and B-DOING Communications together discussed the production of viral content for content economy in the new commerce environment. Liu Yanan, founder of Yi Zhong Sheng Huo, said: “Planning of explosive content depends on man, accomplishment depends on heaven. Yet it is necessary to locate the precise users, observe user’s pain spots, meanwhile fulfill content’s batch production and communication on social networking media.”

Han Han: The Correct Attitude To Decode Business And Sentiment

At the Meridian Capital Conference on June 4, author, rally driver and director Han Han also personally visited the conference site. Han Han is a super IP author, meanwhile in 2014 he directed the movie “The Continent”, whose box office performance topped RMB 600 million yuan, in 2015 he founded Tingdong Media. Han Han disclosed at the conference that his team will soon film a new movie this year.

Today, investment in movie and TV industry is hot, Han Han’s analysis is somber and penetrating, he said: “There are two tips for investing movies, one is to avoid PPT movies, the other is to absolutely avoid those to which you are invited to contribute investment.”

In his speech, Zhao Peng, founder of www.Bosszhipin.com, mentioned: “Wuxi in 1936 is the place where Qian Zhongshu met Yang Jiang for the first time, back then Yang Jiang was only 21, with an air of naïve elegance between her brows, at a special venue like Lingshan, I hope all those who have predestined affinity can treat one another with true honesty for years to come.”

As the 2016 Meridian Capital Annual Investor Conference drew to a close; the 2-day long conference is both a heart-to-heart gathering for “startup heroes”, and a brainstorming session to pool wisdom of startup experience. We look forward to seeing more heroes joining the Meridian Capital big family in the next year.