News Focus

AddNewer (Beijing) Co., Ltd (“AddNewer”), a leading domestic digital marketing enterprise, recently announced to have completed RMB 60 million yuan A Round financing, which was jointly invested by Meridian Capital and EverVC.

ReachMax, the first product of AddNewer, has become a benchmark in segmented sector

Currently, ReachMax, an advertisement launching platform released by AddNewer, is already the biggest independent video advertisement launching platform in China, and the most important supplier for frontline international clients in programmed launching and big data application field, it enjoys very high acclaim and word-of-mouth reputation in advertisement marketing field. The “push volume” optimized launching model (“PDB”) created by ReachMax has become the  primary choice for brand advertisers when choosing programmed launching.

Released in 2014, with web video advertisement as access point, ReachMax is the first programmed launching platform which fulfills large-scale quantified return of video advertisement in China. As advertiser, without changing the model of directly sourcing resource from media, by reaching agreement on “push volume” with the media, ReachMax conducts real-time prioritization and launching of advertisement traffic according to the selection percentage agreed on between the advertiser and the media. In this way, the advertiser can truly control each launching of advertisement, connect big data to advertisement launching, and optimize audience experience.